TGV Design

This new HR consultancy wanted a unique brand identity that positioned them as a leading provider of HR services for SMEs in the south east of England. The brief was to define them as substantial, professional and effective.

The key propositions included the benefits of ‘real employment expertise’, proven ability to add value through HR and the promise that a client’s HR would be in safe hands thus ‘enabling’ them to focus on their business.

TGV chose to focus on Enablise as articulate and intelligent thought leaders in their sector. This was conveyed through images of the tops of people’s heads supported by the ‘know how’ strap line. The ‘cerebral’ concept was further reflected in the ‘domed’ upper part of the logo.

The brand was designed to be thought provoking and thus provide opportunities to engage with potential and existing clients. TGV also developed the brand strategy to become an Integral part of the launch campaign.

“We especially liked TGV’s strategic approach. The new branding accurately reflects the services we provide. By focusing on our HR expertise it should significantly boost our company’s targeted growth.”

Managing Director, Enablise.