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Gunn & Moore is a prestigious maker of fine English Willow cricket bats. To emphasise the use of vivid fluorescent colours on new bat label designs, TGV adopted an "electric" theme for the 2016 range launch. The message "#ElectrifyingCricket" was used on all promotional material and on the Book of Cricket 2016 cover, complemented by a glowing GM logo.
Inside the book, spreads were enhanced with a gradating chevron graphic, tinted to directly reflect the colours used in the new product range. Specific features were highlighted within 'pulsating' roundels and designed to draw readers in.