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Higgins Homes is one of the largest family-owned property developers in South East England. Higgins asked the TGV creative beings to create a fresh brand identity for its upcoming development in trendy Bermondsey.Drawing on the history of the site, which previously housed exotic public baths, The Bath House identity uses a bright, quirky colour palette combined with a subtle rubber duck silhouette. With site hoarding now installed, The Bath House rubber ducks are brightening up the Old Kent Road and the campaign is sure to make a big splash!