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Marley Plumbing & Drainage approached TGV to work on a brand strategy. TGV conducted an in-depth research and analysis of the competition, target sectors and routes to market. Marley already had brand familiarity with 'Marley Man', so we evolved this to be more contemporary and to reflect Marley's present positioning as a more solution-based company.
The result is a clean and simple brand identity focusing on establishing Marley as the leading brand in its market. We then created brand guidelines which gave the brand clarity, consistency and longevity.