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The first development from luxury homes brand Newcourt Residential was a beautiful collection of homes in Hampton Court Village. Built with distinct empathy for the local area, the name and branding needed to reflect the area's royal connections and the sentiment of the development. In answer to the brief, the Palace Gate brand features an elegant 'PG' monogram, alongside a muted colour palette of greys and pastel blue.
Supported by a microsite, brochure, advertising campaign and launch material, the targeted online and offline marketing campaign helped generate impressive sales from day one.