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Specified for specifiers

Redland

The Red Book

Redland, the UK's leading supplier of roofing materials, challenged TGV to reinvent its well-known 'Red Book', to create a simpler and more cost-effective way of providing product information to specifiers and architects. The existing coffee table book was cumbersome, and the new approach needed to be more tailored for its different audiences. TGV redesigned Redland's entire suite of literature, deconstructing the existing 200-page volume into a series of individual brochures within a sturdy outer box. Vive la difference! This important sales tool has been given a new lease of life. Instead of sitting around gathering dust, the new 'Red Book' literature box takes pride of place on any specifier's bookshelf.

Redland - The Red Book 01
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KEY SERVICES

Strategy

Copywriting

Technical illustration

Literature design

Photography

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