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As the leading manufacturer of darts and dart equipment, it’s no surprise that excitement for the Book of Darts 2017 was high. Unicorn asked TGV to help them produce the 62 page catalogue which gives a first look at all of the brand new Unicorn products available in the coming months.
The 2017 range was highly anticipated and we decided this was a good opportunity to help boost Unicorn’s database so they can reach more darts fans and retailers alike.
Together with TGV, Unicorn Darts offered one lucky darts fan a once in a lifetime chance to meet the stars of Team Unicorn at the Unicorn 2017 range launch. This is the first time a member of the public has ever been able to attend this exclusive annual event.
The prize also included a dart shirt signed by World Champion Gary Anderson and a selection of new products from the 2017 range.
We produced graphics to promote the competition and a microsite with an entry form. The competition was a resounding success with nearly 2000 entries and the lucky winner enjoyed a day (and night!) to remember.