Building on the legend


Branding and product design

Unicorn is the most recognised dart brand around the world. TGV has worked with Unicorn since 1992 to enhance the company's reputation in the world of darts, designing packaging, point of sale material, promotional literature and assisting in product design and development.

A recent commission was to design packaging for a limited edition set to commemorate Gary Anderson's winning of the 2015 Betway Premier League. The super-slim packaging was designed specifically for ease of mailing by online darts retailers. TGV also designed pre-launch teaser ads and launch day alerts for Twitter and Facebook - the complete package!

Unicorn - Branding and product design 01
Unicorn - Branding and product design 02
Unicorn - Branding and product design 03


Brand identity

Logo design

Product design


Sales literature

Brand Guidelines

Point of sale

Online advertising

Print advertising

Social media

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Gunn & Moore



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